February 8, 2013 at 12:53 PM

Social Media: Really Communicating with Your Market

Digital Friday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday where we explore our ever-evolving digital frontier.

There is much talk around social media and for good reason: it really works to build a brand, develop relationships and generate business opportunities. That is, it works if the campaign is managed properly.

One essential element is creating and sharing outbound content that will pique the interest of customers or potential customers. Equally important is responding to comments and thoughts shared by these individuals, good or bad.

When you establish a social media channel you give customers the opportunity to speak their minds. This is the power of social media: to actually communicate with customers. And if you listen to what they say you'll learn a lot about your brand and have a direct conduit to ongoing dialogue with your customers. That's how relationships are built and business is developed.

Watch our Once a Day Marketing™ video to learn more: Social Media is a Two-Way Street

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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