September 13, 2013 at 8:02 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Today is Digital Friday at Once a Day Marketing™ and we are discussing where to focus your social media marketing campaigns to reach the Baby Boomer Generation.
The Baby Boomer Generation is generally considered to be adults born between the 1946 and 1964. They represent a wealthy market with $2.3 trillion in spending power on an annual basis, ten times the spending power of Gen Y. According to AARP top Baby Boomers social media sites are Facebook, MySpace, Twitter and LinkedIn.
Baby Boomer Fast Facts (babyboomer-magazine.com)
- Population of 80 Million
- Account for 40% of consumer demand
- Control 70% of the net worth of American households ($7 trillion)
- Have more discretionary income than any other age group
- Many are empty nesters and grandparents
A business that is interested in reaching the Baby Boomer audience should ensure they are providing products at good value along with great customer service. Adding an E-tailing component to your website as well as distributing your message via social media channels like Facebook and twitter will allow customer to better engage with your brand.
Many Boomers are using e-mail, smart phones and shopping online. If you plan to target the Baby Boomer market, integrating social media into your campaign will be a great complement to your transitional marketing and increase your overall reach.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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