October 31, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and I’m going to have you do something that is very simple. I want you to find an existing PowerPoint about your company and use it to create awareness for your business or product.
You may not have heard of slideshare.net; it is very similar to You Tube and is a place where you can post PowerPoint presentations. There are approximately 60 million unique visitors to slideshare every month. When I did a key word search on “branding” I found almost 400,000 related posts. Leveraging slideshare is an opportunity to create awareness for your brand.
Take a look at your computer and see if you have an existing PowerPoint that does a good job of telling the story about your brand. If not, you may be able to update it or create a new one. It can be on any subject that potential customers would search and should relate back to your business.
When you post your PowerPoint on slideshare.net, ensure that you include your contact information. When potential customers see your slides they may give you a call.
Using slideshare is yet another component of inbound marketing. I’ve talked a lot about the power of inbound marketing and how it works for you 24/7 to create exposure for your brand and also to generate valid leads. For Action Wednesday I highly recommend that you consider adding PowerPoint about your brand, company or product to slideshare.net.
That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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