November 7, 2013 at 8:30 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: In-House or Outsourced Marketing
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are beginning a series around assessing your branding and marketing to determine whether or not it may be advantageous to seek outside support.
If you have been following Once a Day Marketing™ you understand why branding and marketing are so important. To ensure you are moving in the right direction, evaluate the results of your efforts and determine if you are attaining the desired results.
Here are some questions to consider when determining whether or not you should manage your own marketing or outsource it.
- Do you have a marketing plan in place?
- Are you consistently implementing that plan?
- Do target customers clearly understand your brand?
- Are you satisfied with creative material (website, ad copy, brochures)?
- Are customers responding by calling, buying your product, visiting your website, etc.?
If you are honest in your assessment, then you know if in-house branding and marketing is working or whether you should bring somebody in to support your efforts. If you decide to hire outside assistance who should that be? When should you bring them in? What should you have them do?
Stay tuned for additional blogs in this series where we will discuss the different type of professional support and provide information to enable you to make informed decisions.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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