August 3, 2012 at 10:57 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday and we’re going to talk about international customers.
What international customers, you ask? Well, if you are marketing using social media or inbound marketing, you are in fact attracting international customers to your business.
I received my undergraduate degree from the University of Oregon in international business. At that time there was something called an MNC which is a Multi National Corporation and there were only a few very large American companies serving customers all over the world. Today that’s not case. China and other markets have been opened up for trade. The reality is your business is also participating in that same market.
When I started Once a Day Marketing at the beginning of the year I thought it was going to be a small marketing business focused on companies in New Mexico. Following the launch on SantaFe.com, I started gaining viewers throughout the state of New Mexico and the rest of the United States as well.
To my surprise, currently 32% of all viewers are from international locations and I have followers from over 100 countries. Ten percent of the participants in the new Once a Day Marketing LinkedIn Group are also international. I am now an MNC, a Multi National Corporation, even though I didn’t start with that in mind. However, that is what is going on in the world of social media and inbound marketing.
If you are starting to market using social media inbound marketing consider the global perspective. You will have international customers and followers. English will not be their primary language, they have different customers and cultures than you, they may not understand the expressions you use, especially slang.
I now think about my international audience and will be sure to position my content so all my viewers in the United States and the rest of the world can benefit from my advice. I encourage you to think about your international market as well.
That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.