March 19, 2013 at 8:30 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are looking at how to land the perfect customers.
You love securing new clients or customers. It feels great, doesn't it? But not all customers are the right match for your business.
Here are a few factors to consider when evaluating who may be the best customers for you. First, is there a good fit between the needs of the customers and what you are offering? Second, is this business relationship sustainable, meaning that once you have secured the customer they will return for repeat purchases.
Lastly, what is the customer acquisition cost? Be sure to look not only at the actual cost of marketing and selling but also include the emotional cost to manage the client. If a customer is causing a big headache then he or she may not be worth the effort.
Watch our Once a Day Marketing™ video to learn more about: Landing the Perfect Customer
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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