March 13, 2013 at 7:22 AM

Seeking Good Prices to Create Advertising

Action Wednesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Action Wednesday and today I want to remind you there are still good prices to be found when promoting your business.

Even though the economic recovery is beginning there are still many businesses that have cut back on advertising. This is the most important time for you to maintain your advertising and your message.

Your action item today is to look at service providers and advertising channels. Start with businesses that produce videos, design websites and create social media marketing and print. Those companies have probably seen a decline in their business and might negotiate on the development of content.

Traditional advertising channels such as radio, TV and print have slowed as well and may offer a better deal. You could negotiate increased reach, frequency or size of the placement for the same dollars and receive a larger presence for the same advertising spend.

Watch our Once a Day Marketing™ video to learn more about: Seeking Good Prices to Create Advertising

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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