July 10, 2013 at 9:04 AM

Responding Promptly to Customer Requests

Action Wednesday/Process

By Melissa J White

Santa Fe Sky 365

Does Santa Fe average 300 days of sunshine a year?


Once a Day Marketing™ featured video blog: Prompt Response to Customer Engagement

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we going to be quick look at responding promptly to customer requests.

In this zooming world of commerce, your potential customers want to locate and engage your brand quickly and expect prompt response in return. They make purchase decisions fast and it is essential for your product or service to be considered that you answer their inquiries immediately.

These requests might come from your website, an email, a smart phone app, an 800 call, a text or a post to one of your many social media channels. Regardless of the point of entry, your brand must reply ASAP. A delayed reply may diminish the strength of your brand in your customer's mind and will probably lead to lost sales.

For Action Wednesday, review your response times across all customer engagement channels and make improvements where necessary. You'll have a lot of happy customers and, even better, more sales.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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