September 6, 2013 at 10:22 AM

Reaching the Gen Y Market

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are discussing where to focus your marketing campaigns to reach the Generation Y audience.

Generation Y are generally considered to be young adults with birthdays between the 1980s and early 2000s, spending about $200 billion annually. According the GenerationY.com communication is key for this group.  However, it has to be via their preferred means. Facebook or e-mail messages will elicit a quicker response than a more traditional phone call.

Generation Y fast facts (source: theechoboom.com):

  1. Population of 80 Million (larger than Baby Boomers)
  2. 34% are Black, Hispanic or Asian or Native American
  3. 1 in 4 live in single parent households
  4. 75% have working mothers
  5. Highest level of education compared to previous generations

A business that is interested in reaching the Gen Y audience, also known as "Millennials," should craft a creative and authentic message that will capture the interest of this young, educated group. Focus distribution on the social media channels like twitter, instagram, facebook and vine. Ensure you message is delivered consistently; Gen Yers tend to be less brand-loyal than their parents.

If you plan to target the Gen Y market, integrating social media into your campaign will increase your chances of success.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.

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