June 2, 2014 at 3:52 PM

Once a Day Marketing, LLC

Reaching That Next Customer

Knowledge

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today I am going to discuss the topic of reaching that next customer.

If you are like me it's hard to determine exactly how a potential new customer discovers your brand and decides to engage your product or service. Sometimes I can pinpoint specifically where leads originate; other times I can't.

The branding goals are to make sure potential customers have a clear understanding of your brand and the benefits it provides, and also think of the brand when it's time to make a purchase. This is often referred to as recognition and recall.

There are many places potential customers learn about my brand. As you know I blog often and have a radio show, Ask Those Branding Guys. I am an active networker and keynote speaker; I also lead branding seminars.

Most importantly I try to exceed the expectations of my clients by delivering superior branding and marketing strategies and backing that up with strong customer service. From this I find that my existing customers refer new business opportunities to me.

Given that it's difficult to always determine where you'll find your next customer, work hard on offering a great product or service and making sure you share that message in as many places as you can give the resources you have available.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™.  All rights reserved.

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