June 2, 2014 at 3:52 PM

Once a Day Marketing, LLC

Reaching That Next Customer


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today I am going to discuss the topic of reaching that next customer.

If you are like me it's hard to determine exactly how a potential new customer discovers your brand and decides to engage your product or service. Sometimes I can pinpoint specifically where leads originate; other times I can't.

The branding goals are to make sure potential customers have a clear understanding of your brand and the benefits it provides, and also think of the brand when it's time to make a purchase. This is often referred to as recognition and recall.

There are many places potential customers learn about my brand. As you know I blog often and have a radio show, Ask Those Branding Guys. I am an active networker and keynote speaker; I also lead branding seminars.

Most importantly I try to exceed the expectations of my clients by delivering superior branding and marketing strategies and backing that up with strong customer service. From this I find that my existing customers refer new business opportunities to me.

Given that it's difficult to always determine where you'll find your next customer, work hard on offering a great product or service and making sure you share that message in as many places as you can give the resources you have available.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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