May 29, 2013 at 8:01 AM

Promoting Through Online Marketing

Action Wednesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Marketing Ecosystem: Online Marketing

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing online marketing, another of the nine marketing channels to promote your brand.

With the growth of smart phones, iPads and wi-fi hot spots as well as cheaper high speed home connectivity, more and more people are going online and spending more time when they do. The goal of leveraging online marketing is to have a presence where your customers or potential customers tend to visit.

To increase your online visibility try online advertising or gain attention through Google ad words. You can send information to potential customers via e-mail or offer automated access to your newsletter. Social networking is another good choice using such sites as Facebook, Blogger, Twitter, LinkedIn, YouTube, Tumblr, and Pinterest.

There are a numerous benefits associated with using online promotion and advertising as an integral part of your marketing portfolio. You are able to target consumers in ways never available before the advent of the Internet. You can purchase an advertising presence, or, if you are willing to spend the time, you can get your message out for a lower cost.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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