July 24, 2013 at 9:38 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Marketing Your Core Competency
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we making sure you are marketing your core competency or that thing you do best.
We blog a lot about the importance of your brand being unique, compelling and believable in the minds of your customers. It is imperative they clearly understand your unique selling proposition and how you are different from your competition.
One of the best ways to ensure clear delineation is to evaluate your core competency, which is that thing you do better than anyone else, and then consistently share this point of differentiation through all your marketing channels. This repetition will resonate with your customers over time and shape the brand image you want in their minds.
For Action Wednesday, take a close look at your competency and make sure you include this messaging in your advertising. If you want to strengthen your brand with your customers, this is one great way to make it happen.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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