January 28, 2013 at 8:41 AM

Product Enhancement: Building Brand Using the 7Ps

Smart Monday/Product

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is SmartMondayand we are going to dive deeper into the 7Ps of Marketing starting with Product.

A product can be a lot of things and is defined as anything you offer to your customers. It can be a physical or tangible product, service, a place such as a destination or even an idea like the mission of a non-profit.

Offering a product that provides a clear benefit to your customer is the foundation of a strong brand. By understanding the nature of your product and its positioning in the market place you can target your audience with a message that will be relevant, resonate and drive the desired call to action: buy your product or service, visit your destination or contribute to your worthy cause.

Watch our Once a Day Marketing video to learn more about product how it relates to the 7Ps of Marketing:Product Enhancement.

Once a Day Marketingpositionsbrands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.