July 17, 2013 at 10:39 AM

Product Demonstrations Increase Customer Interest

Action Wednesday/Physical Evidence

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: Product Demonstrations Work

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are looking at the importance of demonstrating your product or service.

We are a visual society. We like to see and experience things first hand.

In my opinion, demonstrations are an effective way to create interest in your brand and drive sales. For a physical product, you can hold demonstrations so customers can see your product being used. For a service based product such as software, your sales force can focus on the features and capabilities of the software when they are demonstrating usage to potential customers.

Additionally, social media/inbound marketing can be leveraged to provide demonstrations. When potential customers visit your website or smart phone app they are interested in what you have to sell. This is a great chance to show off how well your product works.

For Action Wednesday, discover new ways to demonstrate your product or service. You'll find it's a powerful way to enhance the customer experience and generate additional sales.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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