October 23, 2013 at 9:09 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Preselling Solutions to Your Customers
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing pre-selling solutions to your customers.
Pre-selling means offering a solution to your customers before they ask for it. The solution is essentially the unique mix of products and services you offer. Your target audience may be any customer, however, you should design a potential solution tailored to each customer individually.
Once you have developed a proposal, approach them in anticipation that they will be intrigued with your solution and allow you to make a presentation. To be successful at proactively selling solutions you should have a thorough understanding of your customer; who they are as well as their goals and aspirations.
Approaching the customer may be the most difficult part. Be proactive. Knock on their door and let them know you have an idea that you think they will love.
You probably won't bat a thousand on your preselling efforts. Success rates will vary widely. Mine have been in the middle of the road, perhaps fifty-fifty. If you really think smartly and provide a good idea to that potential customer, there is a chance you will capture new business.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys™ every Monday at 11 a.m. (MDT) streaming live on SantaFe.com shttp://santafe.com/the-voice.
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