September 4, 2013 at 9:00 AM

Pricing Strategies That Work - Part I

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Pricing Strategies Part 1

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are going to dive deeper into one of the 7Ps of Marketing: Price. There are great pricing strategies you can leverage to better penetrate the market or increase profit.

Today and tomorrow we will be discussing eight different pricing strategies. Choosing the correct one(s) depends on your goals. Distributing product in the marketplace quickly or establishing a position in the marketplace as a very high-end product that commands a higher price are just two of the factors you will have to take into consideration. Always keep in mind that pricing is driven by supply and demand.

The first pricing strategy is called penetration. Very low pricing is established to push product into the marketplace quickly. Margins will be low, however, this strategy should drive increased volume.

Next is skimming. A higher price is set at product launch to capture dollars from early adopters. You are able to charge this customer a higher price because they are willing to pay a premium to be the first ones to have a new/upgraded product.

In competition pricing you decide if you want to be lower, the same or higher than your competition. Consider gas prices; at an intersection typically all of the gas stations set the same price.

Lastly we’ll look at product line strategy.  Here you offer a variety of products each at a different price point. Customers on a budget may buy the entry-level product and there are middle and higher price tiers.

Tomorrow we’re going to talk about four more pricing strategies.

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