February 11, 2014 at 10:26 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Listen to our featured Those Branding Guys radio show podcast: Author Steve McKee and Power Branding
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed power branding and how to leverage the success of the world's best brands.
Joining us in the studio was Steve McKee, President of McKee Wallwork & Co. McKee has just published his second book, “Power Branding: Leveraging the Success of the World’s Best Brands.” The book is organized around power branding principles which Steve has accumulated throughout his 30 year career by direct interaction, observation and research. Managers can use the power branding tips to enhance their own marketing.
McKee noted that many companies make the error of not putting themselves in the shoes of the consumer, resulting in a message that is all about the company rather than the customer. Other common mistakes include holding sales to prop up margins and spending too much on slogans or taglines.
McKee commented that while digital social media may be new, there has always been a social factor in branding. The digital age forces companies to be more agile and responsive in their messaging but social media is still about relationships and getting to know your customers before you seek your call to action.
According to McKee, branding is about what you like. Take note of advertising by other companies and pay attention to what resonates with you and why. Apply this to your own branding and marketing and do something different; you don’t have to ask the customer for a sale today because the call to action is implied. Focus on getting to know your customers first and ensuring that they understand what your brand is all about.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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