December 9, 2013 at 10:55 AM

Planning Your 2014 Branding Strategy

Smart Monday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

Advertisement

Once a Day Marketing™ featured video blog: Time to Think Strategically for Next Year

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and it's time to start thinking about your strategic solutions for next year.

Strategic planning is critical to the success of your organization. You now have almost two years and 500 blogs of Once a Day Marketing™ advice under your belt. It's time to apply these skills and start developing strategies around your branding and marketing to implement next year that will enhance the success of your business.

There are numerous ways to complete strategic planning, however, we want you to start by askingyourself these questions:

• What tactics have been working for my brand?

• Which channels are generating the awareness my business requires in the marketplace?

• What hasn't been working? Should I modify or eliminate it?

• What is driving bottom line profits?

In the coming year your goal is to introduce a strategy to enhance your brand or enhance the bottom line. Determine if there are new markets you would like to conquer next year as well.

Finally, create a list of goals and objectives to target in 2014 and continuously measure how well your marketing and branding efforts are achieving your goals.

Proactively developing smart strategic solutions for next year is crucial. It establishes a road map to where you want to go and also gets your team on board. A well-defined strategy allows you to have benchmark metrics to use in evaluating the results of the plan.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

Advertisement