August 27, 2013 at 9:11 AM

Personal Branding of a Media Adventurer

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Personal Branding: Conversation with David N. Banks

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking about the personal branding of David N. Banks, a Hollywood media adventurer.

On our radio show Ask Those Branding Guys, we spoke with David, documentary filmmaker, photojournalist and author of upcoming book "Cue the Camels." In the forward of the book, The Tonight Show's Jay Leno wrote: a gung-ho, self-deprecating, wildly engaging book, with all the behindthe-scenes high jinks that go into shooting news and documentaries across the world.

In addition to winning three Emmy Awards and being nominated for many others in his "day job" working on such television shows as The Tonight Show, Banks also has a personal brand. Dave shared his efforts over the past 30-years to avoid being typecast in Hollywood. and his work to create his own brand centered on his photojournalism, independent documentaries, and writing talents away from mainstream programming.

Despite working on popular sitcoms, soap operas, Wide World of Sports and many other "mostwatched" programs, Banks' resume and personal blogs never mention this past television history. Instead, he emphasizes his efforts covering wars, producing and directing documentaries, and shooting incredible photographs of the human spirit. His new book and blogs intentionally convey a brand identity of a man far from the normal Hollywood realm; that is precisely Dave's goal.

For anyone working to create a personal brand, Banks' recommended creating compelling and consistent social media content and sharing with targeted audiences whose interests align with your desired brand image. He encourages everyone not to be timid and jump into the new technologies with both feet to best understand and deploy social media. He also suggested making sure you reach out to your connections and create personal relationships with them. He reminded us that while using technology is essential a personal touches help us maintain our humanity.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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