February 18, 2013 at 1:17 PM

Perfecting Product Distribution

Smart Monday/Place

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Smart Monday and I am diving into another of the 7Ps of Marketing, this time Place also known as distribution.

You strive to produce a great product.  Following the recommendations in our blogs, you also deploy a lot of resources to brand and market your product.  Are you working just as hard to establish the distribution channels and outlets to enable your customers to easily locate and purchase your product? 

Place is a key element of the 7Ps of Marketing and often overlooked.  It's imperative that you make it as easy as possible for your customers to acquire your offering whether through a traditional retail outlet or instantly downloaded via a smart phone.

Review your current distribution channels and seek out new ones that make sense for your product and the type of customers you target. 

Watch our Once a Day Marketing™ video to learn more: Place Defined

Once a Day Marketing™positionsbrands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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