May 22, 2013 at 9:49 AM

Out of Home Marketing

Action Wednesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Marketing Ecosystem: Out of Home

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we continuing our series profiling the nine marketing channels you can use to promote your brand.

Today we discuss Out of Home or what I refer to as "out and about," which relates to your marketing efforts to capture the attention of potential customers as they leave their homes and flow through their everyday lives.

Think about the possibilities. Each day potential customers drive to work, go shopping, take care of errands, pick up their kids, go to the gym, meets friends for a drink, dine out. As they travel about you have the opportunity to expose them to your brand through billboards, posters, signage, logo placement, etc.

Consider where your potential customers congregate and determine if you can devise a clever way gain exposure for your brand, company and product. As you are out and about today, look around and see how other marketing companies are vying for your attention.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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