December 27, 2013 at 11:17 AM

One Easy Jog and 23 Branded Products


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. With 2014 right around the corner, we are revamping our blogs to share improved knowledge, strategy, and tactics branding tips, along with the inspiration to market every day.

Yesterday I went on a easy run in Santa Fe, New Mexico. It was a chilly and windy so I tossed on the necessary gear to stay warm and enjoy the run. During my jog I started to wonder how many branded products I was actually wearing or using. 5? 10? 15? More?

When I returned I tallied up the gear and identified 23 branded products. The list follows. Nike hat, Guess glasses, Polar Eyes clip-on sunglasses, Nike runners jacket, Patagonia runners tee shirt, Nike turtleneck long sleeve runners top, Nike running tights, CW-X liners, Injinji toe socks, Ultimax outer socks, Brooks running shoes, Brooks running mittens, Timex Ironman runners watch, iPod, Sony sports headphones, iTunes, Nike+ runners software, REI hip belt, Kleenex, Nike runners water bottle, Clif double shot goo, Clif shot blocks, and Trader Joe's peanut butter pretzels (upon return).

The point we're making here is that we live in a branded society. That's why it's so important for you to make sure your brand in top of mind with your customers. If all these brands can create mindshare, so can you. Brand strong in 2014.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on KVSF 101.5 FM.

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