August 10, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday and we are going to continue the series I started on Monday around creating buzz and customer anticipation.
Generating buzz prior to a product release is a very good strategy because it gets your customers excited about a product that they will soon be able to purchase. Social media is a powerful tool to use in creating this buzz and today I’m going to talk about how Hollywood, the king of kings when it comes to creating buzz, is using social media to do just that.
There is a movie that came out recently called “Ted”. It’s an R-rated comedy and it has become the highest grossing R-rated comedy in a very long time. The studio that released the picture leveraged an aggressive social media campaign to launch the movie. They started with Twitter and created @WhatTedSaid where followers could get tweets or read tweets in which Ted was making rude comments.
They also had Ted blogging with his personal thoughts. Actor Mark Walberg added a birthday greeting from Ted to his Facebook page that was a bit unconventional, and could be seen by all of his 600,000 fans.
This advance buzz created great success at the box office. The studio was targeting $30 to $30 million for the first week at the box office and took in $54 million, which they attribute to the social media campaign.
As I mentioned before, social media certainly is a two-edged sword. Just as it can promote a movie it can also kill a movie. A recent study found that 8% of people attending movies are actually tweeting while in the movie and are able to tweet how good or bad a movie is right from their seats. Again, it can create positive buzz but it also can cast a product in a negative light if it isn’t well received by customers.
Analyze your product or service and determine if there is a way to create buzz to increase sales of your business.
That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.