April 22, 2013 at 10:03 AM

Mindshare is Your Marketing Goal

Smart Monday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Golden Rule: Mindshare = Market Share

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday, and we are taking a look at mindshare.

You work hard to create a great product or service for potential customers. If these prospects can easily recall your brand at the time of their purchase decision you have a good chance of achieving a sale. Congratulations; your branding is working and you've captured mindshare.

If potential customers can't easily recall your brand when it's time to buy your category of product or service there is a very good chance you've missed the sales opportunity. All your branding and marketing efforts must be designed to position your product top of mind.

Branding is an ongoing process and marketing every day will bring this mindshare goal to fruition. Target the right customers with a compelling and consistent message that promotes the unique and differentiated benefits of your brand and you will drive sales and capture market share.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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