June 25, 2013 at 7:55 AM

Marketing That One Big Benefit

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: Doug Hall's Concept of Overt Benefit

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are looking at the importance of identifying your brand's key benefit.

To drive sales, it's critical for your customers to have a clear understanding of the greatest benefit of your product or service. I refer to that as your one big benefit.

Your product has numerous benefits but so do the offerings of your competition. When you promote all the possible benefits of a product you create market confusion in the minds of your customers as they compare your product with your competitors.

The secret to cutting through the advertising clutter is to market your one big benefit and ensure your customers clearly understand what makes your brand unique and different from the competition. Consistently emphasizing this key benefit will enable your customers to clearly understand what your brand is all about when making a purchase decision.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

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