October 16, 2012 at 8:06 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. It’s Strategic Tuesday and today we’re sharing the eighth part in our series of marketing ecosystems; specifically looking at direct marketing.
Direct marketing has probably been around since the early days of the United States Postal Service. The goal is to communicate straight to your customers or potential customers and obtain a response to a specific call to action. Using this methodology you are able to measure results and evaluate how well your direct marketing campaign performed.
The following are the five components of direct marketing:
Direct marketing is definitely a proven component of the marketing ecosystem. Consider whether or not it will work for you. If you do implement it, be sure to track your results. Have fun and experiment with the different possibilities I just discussed.
That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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