February 14, 2013 at 6:00 AM

Marketing Best Practices

Recon Thursday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are going to take a look at marketing best practices.

Marketing Best Practices are, very simply, those things that companies are doing from a marketing perspective that really work.

To identify these best practices, consider companies that you think do a great job marketing; perhaps Coca-Cola, Apple Computer or Ford. Create a list of those companies and then research their marketing, include channels, message and how they position themselves in the marketplace. Then, develop strategies that you would like to try for your own business.

There are no hard and fast rules for determining a best practice in marketing. Implement a marketing plan effectively given the resources you have; money, time and talent. Continuously review the plan and revise the strategies that aren’t producing results.

Watch our Once a Day Marketing™ video to learn more: Marketing Best Practices

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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