May 28, 2013 at 10:19 AM

Mapping Your Marketing Strategy

Strategic Tuesday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Plan Your Work. Work Your Plan.

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the importance of mapping your marketing strategy.

You work hard to develop your product or service. Are you working just as hard to market it? With marketing resources often limited, it's very important to identify how and where to promote product benefits to target customers. This is your marketing action plan.

You should also identify the costs associated with the implementation of the plan. Using the marketing ecosystem we've discussed in our blogs, you'll find each channel (e.g. print, publicity, experiential, mobile, etc.) has different costs. The goal is to maximize the reach and frequency of messaging given the availability of marketing dollars.

Once the action plan is in place it's equally important to ensure you carry out the plan. Spend time every day to market and strengthen your brand and sales.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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