March 11, 2013 at 10:13 AM

Managing Process to Enhance Your Brand

Smart Monday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing Process, one of the 7Ps of Marketing that is often overlooked by brand managers and businesses.

There are two aspects to the marketing process: internal and external. Internal process relates to your in-house capability to develop branding and marketing plans and implement accordingly. It includes your ability to accurately assess your own company, competition and industry.

External process refers to your customers' ability to easily locate and purchase your product or service. It includes the customer service experience you provide during and after the purchase.

Focusing increased attention on your marketing process, both internal and external, will create more awareness for your brand, enhance your brand stature and improve your bottom line.

Watch our Once a Day Marketing™ video to learn more: Manage Your Marketing Process

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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