April 17, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Strategic Tuesday and we are going to discuss identifying your next marketing milestone.
I am referring to the short term milestones to accomplish that will put your company in a better position. The question is, what milestones should you pursue?
From a strategic point of view, there are many goals to accomplished related to your marketing and branding. Focus on identifying the marketing milestone most important to complete next. It may be creating a marketing plan, improving your product, developing a new pricing strategy or, perhaps increasing attention around customer service.
List all the possible marketing milestones then, choose the one that is most important right now. Pull a team together and complete it. Then go back to the list, chose the next marketing milestone and finish that one. Over time, you will find from milestone to milestone you are advancing your marketing and your company as well.
That concludes Strategic Tuesday, please stop by tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.