February 10, 2014 at 10:55 AM

Making Your Brand Look Great


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of always making your brand look great.

Oklahoma City is running a television campaign that makes their community look fantastic. The visual images in the spot are appealing, exciting and create very positive impressions about their brand. They understand that physical evidence or visual cues are one of 7Ps of Marketing and that powerful imagery build a strong brand in the minds of their target customers.

Are you creating appealing visuals across all aspects of your brand that enhances its stature and likeability similar to Oklahoma City?

Physical evidence relates to everything your customers see about your brand. It includes such aspects as your logo, the design of your website, and the graphics you use in your promotional material. It also relates to the physical appearance of your storefront or office and the clothing styles or uniforms worn by employees.

Even your correspondence with a customer is part of physical evidence. That proposal you prepare to bid on future work should look great as should the invoice sent after completing the project.

Strategically review all visual aspects of your brand and ask yourself if there is a way to enhance the physical appearance. Remember you never have a second chance to make a first impression and what customers see representing your brand sets the tone for future engagement.

I'm Jim Glover, that branding guy for Once a Day Marketing be sure to brand strong in 2014.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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