May 15, 2013 at 7:30 AM

Making PR Your Marketing Friend

Action Wednesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: Marketing Ecosystem: Public Relations

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we continuing our series profiling the nine marketing channels you can use to promote your brand.

Today we are discussing public relations or PR, which is a powerful tool to share your brand story with potential customers. Public relations is the process of generating brand awareness outside of the paid advertising environment. The objective is to allow customers to encounter your brand story through a third-party source such as local television news, newspaper or magazine article, or perhaps shared virally through a social media campaign.

The result derived from a PR campaign is referred to as earned media because you are not directly paying for the coverage you are receiving. There is still the cost of time devoted to creating the informational campaign; however, the earned media you may receive could be quite substantial.

Other aspects to consider: There is no guarantee a media outlet will print or cover your story at all. Occasionally they will take the story in a different direction from where you were trying to go. You have to be careful about.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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