August 29, 2013 at 8:51 AM

Making History: The Origin of Marketing

Recon Thursday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: The History of Marketing

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and I thought it would be fun to take a look at the history of marketing.

You've been working hard to become a branding and marketing expert but where did marketing originate and what were the early days of marketing like?

Peter Drucker, marketing guru, cites that in 1650 the Matsui Company created the first department store in Japan; perhaps it was similar to a Sears and Roebuck of today. The company developed a source for their products and brought together a large assortment of items. They offered a money-back guarantee with no questions asked, and that was 250 years before the origination of Sears.

In the West, marketing really didn't begin until the mid-19th century when the International Harvester Company started doing things we take for granted today. They introduced market research and analysis, pricing policies, the availability of parts and supplies and installment credit.

A few more marketing facts for you; the very first marketing class taught in college was at the University of Pennsylvania in 1905 and was called The Marketing of Products. Curtis Publication Company formed the first marketing research team at a corporation in 1911.

It's fascinating to delve into the history of marketing; from the 1650's in Japan to the mid-1800s in the United States and what marketers have been doing for the last 100 years. The approaches that we are taking in marketing today are truly remarkable. In future blogs we will continue to profile the history of a few individual brands that have become household names.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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