March 4, 2014 at 12:39 PM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Listen to our featured Those Branding Guys radio show podcast: Graphic Design with Dave Garner
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how important it is that customer encounters with your brand are visually appealing and send the message you want to convey.
Joining us on air was Graphic Designer Dave Garner, whose background in marketing and advertising lead him to launch his own company 17 years ago. Visual cues about your company and brand are essential for customers to understand your message. Garner shared that he starts the design process by first understanding what the client’s brand is all about and translating that into great visuals that have an emotional impact.
A company’s logo has generally been thought of as an extension of the brand. Extensive use in the current digital environment, in apps and on small devices, has now made it a key identifier of the brand. Garner stated that now more than ever it is essential to remember that less is more and focus on creating designs that will draw in the customer.
According to Garner, common errors businesses make when they are working on design elements is not aligning to what the business does and desiring a graphic that does not tell the appropriate story. Dave’s number one tip to enhance your company’s visuals impact is to reach out to a third party and request input around what the current physical evidence says to them. If it does not align with the image you want, make enhancements accordingly.
Glover reminded us that establishing visual prompts for your customers reaches beyond logo or advertising designs. The appearance of a store front, signage, etc. should be clear, inviting and informative as well as convey what your business is about. Leverage the 7Ps of marketing to review where visual cues may require enhancement.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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