January 15, 2013 at 10:08 AM

Make Videos Part of Your Marketing Strategy

Strategic Tuesday/Physical Evidence

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday where we share strategy to differentiate your product in the minds of your customers.

I have been producing and directing film, video and interactive video my entire career. To me, nothing is more powerful than a compelling video that shares the story of your product or service. Today the costs to produce quality videos are extremely low while the distribution channels to share content with your prospects have never been easier to access or less expensive.

For Strategic Tuesday I strongly encourage you to produce and distribute video content about your company and your brand. Through SEO, potential customers will discover your media and learn about the benefits your product or services have to offer. This goes a long way in influencing buyer behavior.

To learn more about video production, click on the link to watch my Once a Day Marketing video: Producing Winning Videos - Part 1

Once a Day Marketingassists businesses to become #1 in the minds of their customers. Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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