December 26, 2013 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Make Your Product Easy to Purchase
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and today is Recon Thursday and we are discussing how to make it easier for your customers to buy your product.
It’s nearing year-end and the economy seems to be turning around a bit. Now is a great time to consider what you can do to bolster sales in the new year. One item to focus on is making your product easy for your customers to find and buy.
There are a few key items toconsider. First, look at where your products are currently being distributed. Are you able to increase their presence in those distribution channels? Are there new channels you can implement?
If you are retailing your product online, determine how to display it on your website so it is very easy for customers to buy. If you are selling through retailers and distributors, work with these channels to enhance the placement of your product.
When your customers have finally decided to buy a product and, in particular your product, you want to make sure it’s very easy for them to find. If they have to look very hard they may accidentally discover your competitor’s products and might just buy that instead.
Ensure your product is very visible. Make that purchase easy for your customers and enjoy the enhanced sales it will generate.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers .Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email firstname.lastname@example.org. Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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