September 3, 2013 at 3:08 PM

Made in America Branding

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Strategic Tuesday and we are looking at recent marketing emphasis on products made in America.

We are noticing a trend emerging to promote goods made in the USA.  New Balance boasts that it is the only major company making footwear in the USA.  Its website highlights 75 years of creating quality products in America and employing 1,300 workers.  This past weekend some retailers offered added discounts on USA-made products, encouraging shoppers to buy American. 

The research firm Brand Keys surveyed 4,500 consumers to determine the top 25 most patriotic brands.  Jeep was the identified as the top brand followed by Hershey's, Coca-Cola, Levi Strauss and Walt Disney.

Apple, Inc. is also contributing to this patriotic trend.  One of their latest ad campaigns touts "Designed in California by Apple."  Additionally, CEO Tim Cook announced that Apple is planning to manufacturer Macs in the USA.

For Strategic Tuesday, consider how to align this latest consumer sentiment with your company, brand or product to capture more customer loyalty and sales.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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