June 11, 2013 at 9:04 AM

Local Marketing of a National Franchise

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Marketing N-Hance National Franchise

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes for a franchisee to brand and market a national franchise locally.

On our radio show Ask Those Branding Guys, we spoke with Charles Schmidt, franchisee of N-Hance Revolutionary Wood Renewal, a national franchise whose process for refinishing cabinet and floors has no dust, no mess and no order. Schmidt, the former COO of Acoma Business Enterprises, wanted to follow his heart and build and brand his own business in the Santa Fe area.

Schmidt discusses the strategy he is using to build his brand and target potential new customer through the established recognition of a national franchise brand. He shares his latest branding successes and challenges including the importance to develop an adequate marketing budget. Hayduk and Glover shared branding tips for Charles to follow as he continues to roll out his brand.

Also appearing on the show was Alan Hickman, co-owner with Jan Stringer of Attracting Perfect Customers, a consultancy that has developed a proven process to attract desired customers. Hickman and Stringer have authored numerous books and Hickman shares tips on how your positive actions can lead to a portfolio of perfect customers.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or emailglover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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