October 12, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and I am going to share with you an exciting new feature that LinkedIn has added to its already great networking tool.
As I have said many times, it is very important to cultivate relationships through social media channels. And as you expand your presence online and start contributing more content, it is sometimes challenging to follow up on all the responses you receive. LinkedIn has added a new feature called Notifications and that is what I am going to talk about next.
On the LinkedIn home page you will see a small flag at the top, and a red number next to it as well. That flag/number indicates notifications of responses to your postings. These alerts are being provided by LinkedIn in real time. Notification may include a Like of one of your comments, a new comment on one of your posting or it may be that someone has accepted an invitation to join your network or your group.
The most exciting aspect is that now, in one place, there is a dropdown dialogue box informing you of all the recent interactions that you have had.
The Notification feature from LinkedIn allows you to instantly know who is interacting with you and enables you to respond promptly and continue to develop relationships by cultivating interactions. This is a great tool to enhance your networking capabilities.
That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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