September 21, 2012 at 9:12 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and we are looking at whether or not you are taking full advantage of your brand recognition when you release a product.
If you are a regular follower of Once a Day Marketing™ you hear me stress the importance of building your brand. It’s important to build the brand because your customers know what your brand is all about, they know what to expect and become loyal.
Brand loyalty is essential since today’s consumers will go into a store to look at a product, perhaps try it on, or get a sense of what the product is all about; then they go home and purchase the product online from someone else. How do you combat that? Next we’ll discuss a very smart marketing tactic that Toy R Us is employing to leverage the strength of their brand and take advantage of the growing market for digital tablets.
Toys R Us is introducing an inexpensive, proprietary tablet for kids which is branded by Toys R Us and you can only buy from Toys R Us. That is a brilliant branding strategy that will get people into the store and, if they like the tablet, they can’t go anywhere else to buy it.
The Toys R Us tablet product introduction is a bold move; they are defending their turf and are entering a competitive market and also positioning the tablet so customers can only buy the product from them.
The question for you to consider today is: What can you do as a strategist to leverage your brand and create a new product or service that people can only obtain from you?
That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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