March 7, 2013 at 10:07 AM

Leveraging Marketing Best Practices

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are going to look at identifying marketing best practices which are the approaches that other brands use to effectively promote their products or services.

Begin to identify best practices by focusing on companies you think do a great job marketing such as Coca-Cola, Apple Computer or Ford. Look at how they are communicating in their traditional marketing activities and online. Review their messaging and where are they positioning themselves in the marketplace. Then create a list of strategies that you would like to try for your own business.

There are no hard and fast rules for looking at Best Practices in marketing. Be creative, try a few different strategies and keep track of the results to determine how successfully they are.

Watch our Once a Day Marketing™ video to learn more: A Look at Marketing Best Practices

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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