April 18, 2013 at 7:44 AM

Keeping Your Brand Promise

Action Wednesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing fulfilling brand promise.

To determine whether or not you are fulfilling your brand promise, compare the expectations your customers have of your brand or product to their actual experience. Are you delivering? Are you exceeding the expectations of your customers? Are they having a great experience? If not, determine why not and make the appropriate improvements.

When you are meeting or exceeding your brand promise you should have many happy customers and lots of repeat business as well.

Watch our Once a Day Marketing™ video to learn more about: Fulfilling Brand Promise

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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