April 18, 2013 at 7:47 AM

Keeping an Eye on Competition Using Social Media

Recon Thursday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at why you should track your competition using social media.

There are numerous benefits of following your competition’s social media efforts. First, you will learn exactly where they are creating a social media presence. You will also be able to identify how they are targeting customers; whether they are utilizing psychographics of peoples’ interests or demographics of age, marital status, education, etc.

Equally important, you will discover their positioning and messaging. Understanding your competition's strategic direction will enable you to better position your own brand to emphasize your unique selling proposition (USP) and the overt benefit of your product or service.

Watch our Once a Day Marketing™ video to learn more: Super Track Your Competition Using Social Media

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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