January 4, 2013 at 12:40 PM

Just What Is Inbound Marketing

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday.

During 2012 I produced and uploaded 250 Once a Day Marketing video blogs. The goal was to share content with branding and marketing advice via social media channels to determine whether or not individuals would find AND follow my posts.

Mission accomplished. I now have followers in over 130 countries viewing, reading, liking, commenting and sharing my daily blogs. This is inbound marketing. These posts create a life of their own and continue to generate brand awareness and interest 24/7 all over the world.

Through inbound marketing, potential customers find you. It is permission based marketing. Using the power of social media, you create content and leverage digital channels to attract customer who are interested in your company, products and services. The premise is that they will find your message and follow it back to you.

Inbound marketing should be a major part of your branding efforts. To learn more about inbound marketing, click on the link to watch my Once a Day Marketing video: Inbound Marketing is Like Fly Fishing.

Once a Day Marketing assists businesses to become #1 in the minds of their customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.