August 30, 2013 at 3:13 PM

Is Your Web Design Responsive?

Digital Friday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Digital Friday and we taking a quick look at responsive web sites.

If you are already providing a responsive web experience for your site visitors, pat yourself on the back.  On the other hand, if you are wondering what a responsive web site is then this blog is for you.

According to Wikipedia, Responsive Web Design (RWD) is a web design approach for crafting sites that provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). 

From a user perspective this means that no matter what kind of device they use to access web content, a site automatically reconfigures to accommodate the screen size.  A responsive design enables the user to easily see and access information without having to scroll across large images and pages of text.  This type of site provides a pleasurable web experience for customers and favorably impacts a brand.

If your existing web presence isn't responsive, you should seriously consider revamping the site to ensure that you offer this feature to enhance your customers' experience in the future.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

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