August 30, 2013 at 3:13 PM

Is Your Web Design Responsive?

Digital Friday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Digital Friday and we taking a quick look at responsive web sites.

If you are already providing a responsive web experience for your site visitors, pat yourself on the back.  On the other hand, if you are wondering what a responsive web site is then this blog is for you.

According to Wikipedia, Responsive Web Design (RWD) is a web design approach for crafting sites that provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). 

From a user perspective this means that no matter what kind of device they use to access web content, a site automatically reconfigures to accommodate the screen size.  A responsive design enables the user to easily see and access information without having to scroll across large images and pages of text.  This type of site provides a pleasurable web experience for customers and favorably impacts a brand.

If your existing web presence isn't responsive, you should seriously consider revamping the site to ensure that you offer this feature to enhance your customers' experience in the future.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at  Contact James Glover at (505) 501-1330 or email  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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