March 20, 2013 at 6:00 AM

Is the Customer Always Right?

Action Wednesday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are going to discuss customer relations.

Every interaction a customer has with your company is an opportunity to create a favorable or unfavorable impression about your brand. It is critical to consistently provide a good customer experience.

I’m sure you’ve witnessed, perhaps even been involved in, a confrontation between a business and a customer. By allowing a situation to escalate, the company’s brand is diminished in the mind of that customer and anyone within earshot.

Your action item for today is to implement the customer is always right strategy. I’ve talked about this in the past and would like to know what works for your business.

Watch our Once a Day Marketing™ video to learn five important points about: Managing Unhappy Customers

Once a Day Marketing™positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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