January 10, 2013 at 1:30 PM

Inspiring New Product Innovation

Recon Thursday/Product

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday where I often share insight from the real world of branding.

The Consumer Electronics Show (CES), the largest trade show in the country, is underway right now in Las Vegas, NV. Here attendees come to find out about the latest technologies in smart phones, computers, televisions, etc. Lately, major automobile manufacturers are exhibiting as well.

The reason is that car designers are incorporating all kinds of new technologies to enhance the driving experience for auto owners. Utilizing Apple's Siri Concierge System, Google Maps API and other voice command technology, exciting new in-car products are on the rise and CES is the perfect place to showcase these innovations. Ford is even soliciting software programmers to create new products exclusively for the automobile industry. Sounds a lot like Apple's App Store, doesn't it?

The main point is that new product innovation does so much to benefit your brand and your business. The time is right to start thinking about your new products.

To learn more about ways to create new products, click on the link to watch the Once a Day Marketing video: Faster, Better, Cheaper New Products

Once a Day Marketing assists businesses to become #1 in the minds of their customers. Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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