August 5, 2013 at 1:00 PM

Inspiring Customer Loyalty

Smart Monday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Building Customer Loyalty Programs

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing Today is Strategic Tuesday and we are looking at rewarding your loyal customers.

In today’s competitive market place you are working hard to land every customer that patronizes your business. Are you working as hard to reward loyal customers who continuously seek out your product?

There are many ways to thank repeat customers for their business. In a formal system you keep track of the transactions for each customer and base rewards on activity. Customers may earn points they can redeem for merchandise, discounts, free hotel rooms or other premium related to your business and that aligns with the customers’ interest.

An informal system is a less complicated such as a stamp card from a local restaurant. After the customer presents it to be stamped for a specified number of meals, they are rewarded with a free meal.

A well thought out customer loyalty program will ensure your customers feel appreciated. The reward you offer should be something the customer will value such as the examples cited above. In exchange they will be loyal and have a greater appreciation for your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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