January 18, 2013 at 8:03 AM

Impact of Facebook Graph Search to Your Business

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Marianne Tenenbaum, contributing blogger for Once a Day Marketing. Today is Digital Friday and, inspired by two recent Wall Street Journal articles, I am going to summarize the recent news of Facebook’s newly unveiled Graph Search.

On January 15, 2013 Facebook launched a new search, referred to as the Graph Search. This feature allows users to seek information based on connections to their friends; for  example search for a favorite movie. The search may also be used to obtain a more specific recommendation such as the best spot for Chinese food in San Francisco. With 800 million active users and supplemental sources from Bing, I am sure search possibilities are endless.

What does this mean to your business? Any potential opportunities will not be available immediately. Facebook is currently testing the tool with a limited number of users and it’s not available on mobile devices.

Although initial response online and on Wall Street was lukewarm at best; Facebook has opened up a myriad of possibilities for the future. Your business may have more choices available to reach customers, ways to build deeper emotional connections to your audience, re-energized campaigns to Like a business and an additional search engine to channel your marketing message through.

Click on the link to watch the Once a Day Marketing video about enhancing your online presence: The Importance of Online Visibility

Once a Day Marketing assists brands to become #1 in the minds of their customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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