March 21, 2013 at 8:15 AM

How Well Does Your Team Represent Your Brand?

Recon Thursday/People

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at your team and how well it represents your brand.

We've already discussed that people are a major component of the 7Ps of Marketing. How you and your staff interact with your customers greatly influences your brand. It's important to remember that ever member of your team is a brand ambassador.

Every touch point with a customer is a fantastic opportunity to create a favorable impression in the mind of your customer. Take the time to remind your team of this simple point and be sure to provide ongoing brand ambassador and customer service training.

Whenever and wherever a customer can see you means you are on show. All your actions reflect your brand.

Watch our Once a Day Marketing™ video to learn more: Your People Are Brand Ambassadors

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or  email

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